New Products

K-Beauty Brand MDP+ Launches Four New Products in US Market

Lineup includes a hyaluronic acid-infused vegan sunscreen and a peptide-enriched plumping mask.

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By: Lianna Albrizio

Associate Editor

K-beauty’s Medipeel is ramping up efforts to push into the US market with its export-exclusive brand, MDP+. Medipeel is the flagship brand of Skinidea, which is under MDP Holdings, a portfolio company of Morgan Stanley PE Asia. Skinidea exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types, per officials. MDP+ says ...

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